For more information about the project,
please contact:

Steve Vierck or Meredith Bossin

 

    
THE PROJECT

The project consists of four phases which are described below.

Project Phase
Summary of Tasks
Community
Engagement
  • Kick-off Meeting and Tour
  • Review existing city planning documents and relevant studies
  • Facilitate interviews, focus groups, and a visioning workshop
  • Build project website
Economic Scan
and SWOT Analysis
  • Build upon Clarion/FHU/BBC comp plan research to develop complete assessment of demographic, economic, workforce and education, sites, and tourism
  • Benchmark city against peer competitors
  • Survey existing industries
  • Analyze strengths, weaknesses, opportunities and threats (SWOT analysis)
  • Develop asset inventory
Target Industry
Identification
  • Build target industry trends with monthly data from Conway & Site Selection magazine
  • Identify macro industry targets
  • Identify and prioritize specific market segments within each industry cluster based on supply and value chain opportunities
  • Analyze workforce requirements and existing transferable skill base
  • Complete Location Criteria Scorecard
  • Develop value propositions for each target industry
  • Develop prospect lists for each target industry
  • Identify potential sites and facilities which meet the location requirements of target industries

Recommendations/
Strategic Plan
  • Recommend strategies
  • Develop implementation matrix with clearly defined roles and responsibilities
  • Create annual scorecard for future self evaluation
  • Roll out final report to community