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Alternative
Energy Industry Update
March 2007
By Justin Sabrsula, Junior Project
Manager
AngelouEconomics
INDUSTRY
DEFINITION
Alternative energy, in the
tradition of electronics, biotechnology, and other technology waves, has
become the newest industry to attract the attention of investors and economic
developers worldwide. The alternative energy industry is broadly defined
by technologies that reduce or eliminate the environmental impact of primary
energy production, energy consumption and electricity generation. Production
of alternative energy equipment, their operation and use in creating electricity
or clean fuels, and research and development leading to breakthroughs
in alternative energy comprise the bulk of the industry. Solar power,
geothermal, wind, clean coal, biomass, and fuel cells are the primary
technologies comprising the clean energy industry. The industry is also
driven by advances in green building and energy and water conservation,
ocean and wave power, superconducting electrical transmission lines, battery
and energy storage, and a wide variety of electronic, mechanical, and
industrial processes and services.
NATIONAL
GROWTH TRENDS
Alternative
energy is a long-term growth industry. As the American economy continues
to grow, energy consumption will rise, although recent trends indicate
that U.S. energy consumption has temporarily stopped growing as higher
oil prices have fostered growing concerns for energy conservation. The
U.S. growth in high-tech equipment and personal electronics is contributing
to increased energy use as well; energy consumption per capita is expected
to rise 17 percent through 2025. The United States lacks the domestic
fossil fuel resources to meet projected demand, and alternative energy
sources are being developed rapidly to step into the breach. Renewable
or alternative energy sources have risen as a solution for many of our
energy related problems. True to its name, alternative energy has become
a commercially viable alternative to traditional energy sources, and an
alternative to polluting energy sources such as coal and other fossil
fuels. Alternative energy is widely available domestically, and falling
costs for alternative energy technologies combined with rising prices
for conventional fuels have made many of these technologies feasible today.
In addition, the energy and utility industries are undergoing a series
of transformations as geopolitical, environmental, and regulatory trends
affect the way in which energy and utility companies operate and what
core competencies they will choose to build their companies on. These
companies face many uncertainties and challenges, including responding
to higher energy prices, competition for customers in a traditionally
regulated market, meeting state and national government mandates for renewable
electricity production, and reducing risk in the face of anticipated restrictions
on emissions of global warming gases. In addition, as oil and natural
gas prices have risen, excess capital available to traditional energy
companies is being poured into company-level venture capital funds which
are investing in a variety of traditional and alternative energy technologies.
The entire U.S. economy, and indeed the world economy, depends on having
reliable, affordable energy. Alternative energy generation can help meet
both foreign and domestic needs in a responsible manner.
ALTERNATIVE
ENERGY TECHNOLOGIES
Wind
Energy
Wind energy is rapidly rising as a commercially viable source of electricity.
Driven by a federal production tax credit and renewable portfolio standards
(RPS) requiring utilities in many states to produce a certain amount of
electricity from renewable sources, wind energy has grown dramatically
over the last 7 years, with Texas now leading the nation in wind energy
production. Wind power provides predictable electricity costs for utilities,
and long-term contracts lock in prices to reduce uncertainty in decision-making
for utilities. Unfortunately, much of the wind power potential in the
United States is located far from major urban areas of power consumption,
and only new electrical transmission lines will alleviate the problem.
- Global capacity of 75,000 megawatts, with 15,000 megawatts added in
2006
- U.S. capacity of 11,600 megawatts, with 2,500 megawatts added in
2006
- Top U.S. states for wind energy include Texas, California, Iowa,
Minnesota, and Washington
- 30 U.S. states have utility-scale turbines in operation
Because wind farms require permanent
employees to operate them, wind energy produces jobs at different levels
– in operation as well as in wind turbine component manufacturing
and construction. These jobs, unlike other high-paying jobs in technology-based
industries are widely available in rural areas where wind farms are located,
and manufacturing plants are likely to be located in areas near wind farms
because turbine blades are difficult to transport over long distances
due to their size.

Biofuels
and Biomass
Biofuels provides another success story driven by regulatory changes.
Biofuels, including ethanol and biodiesel, are the fastest growing portions
of the energy industry, with ethanol production capacity expected to double
by 2010 to over 10 billion gallons of production per year. In 2005, methyl
tertiary butyl ether (MTBE), a gas additive was phased out of use in the
United States due to leakage problems from underground storage tanks and
its tendency to contaminate large underground water sources and replaced
with corn-based ethanol. Ethanol in America is made primarily from corn,
converting the corn sugars into ethanol, though ethanol production is
rapidly bumping up against corn needed for animal feed, driving increases
in the price of corn. Ethanol enjoys protectionist tariffs penalizing
cheaper sugar cane-based ethanol from Brazil from being imported to supply
U.S. fuels. Ongoing research promises breakthroughs in converting cellulose,
or woody biomass, including the stems and branches of brush and agricultural
byproducts into ethanol.
Ethanol’s cousin “biodiesel” is derived from leftover
cooking oils, vegetable oils, and other cooking byproducts, and burned
in regular diesel trucks. In addition, growth of soybean production could
expand availability of biodiesel as another alternative transportation
fuel. Interestingly, some ethanol plants are being fueled by solid biomass,
burning manure from dairies to power the ethanol and biodiesel manufacturing
processes.
As Midwestern farmers realized the available gains to be had from producing
ethanol, many new establishments creating ethanol have arisen in the corn-producing
Midwest. These establishments provide growth opportunity for job creation
and alternative jobs to traditional farming activities. As cellulosic
ethanol becomes commercially available, the economic development potential
for this segment of the alternative energy industry promises to become
more dispersed and available to small communities nationwide as a primary
job driver.
Solar Power
Solar power, though not currently cost competitive for most industrial
applications, continues to advance in technical and cost terms, with renewable
portfolio standards, innovative new solar technologies, and growing power
demand in the sun-blessed Southwest driving demand for solar power. New
breakthroughs in nanotechnology and plastics could substantially reduce
the cost of solar power and provide mechanisms for placing solar power
on nearly any surface without specialized solar cells. Indeed, some of
these startup companies have recently entered wide scale production, introducing
plastic solar strips to the market.
Solar power provides excellent potential for creating jobs, with a recent
UC Berkeley study showing that every megawatt of solar capacity installed
creates 20 manufacturing and 13 installation and maintenance job-years.
Manufacturing solar cells requires similar technologies to the first process
in manufacturing computer chips, so many of these manufacturing jobs will
be located in high-tech communities.
Cleaner Coal Technologies
Coal power plants provide a majority of America’s power, producing
large amounts of pollution, including greenhouse gases, toxic mercury,
and ozone-forming chemicals. However, as America currently has a more
than 200 year supply of domestic coal, clean coal technologies will be
an essential and growing segment of the alternative energy industry. Two
types of clean coal technologies are emerging to provide coal power without
the pollution – integrated gasification combined cycle (IGCC) power
plants and coal-to-liquids (CTL) technology. IGCC power plants take pulverized
coal and transform it into a synthetic natural gas, removing nearly all
of the mercury and ozone-forming chemicals typically produced, and providing
a pathway for future CO2 capture before combustion, substantially lowering
the costs of capture. CTL technology transforms coal into liquid transportation
fuels, with a byproduct of synthetic natural gas, also removing the most
environmentally polluting portions of the coal. Both of these technologies
will provide significant portions of an alternative energy future.
ALTERNATIVE
ENERGY EMPLOYMENT
While
traditional debate on alternative energy has focused on applying new technology
to offset traditional energy sources, alternative energy today is more
than a source of fuel. It is a source of jobs. Employment growth for the
alternative energy industry varies for each segment of the industry, but
new breakthroughs in alternative energy technologies will come from the
growing sectors of the industry, including architectural and engineering
services and scientific research & development. In addition, utilities
are an area for pioneering a number of alternative energy technologies,
from superconducting power lines which reduce the 20 percent loss of electricity
due to transmission, to clean coal technologies, to distributed power
technologies which will reduce the losses from transmission and supply
more reliable localized power and enable power production all across the
electrical grid. Increasingly, however, energy conservation technologies
and new alternative energy advances will come from all areas of the economy,
and may not necessarily be captured by traditional industry sources of
energy technologies.

Occupational data also demonstrates
that the alternative energy industry creates a variety of high-paying
jobs, many of which take advantage of manufacturing skills currently going
unused as manufacturing continues to undergo restructuring in the U.S.
Regions with traditional manufacturing economies would do well to recruit
alternative energy companies to take advantage of their highly skilled
workforces, as wind turbine manufacturing and biofuels production require
plant operators and machine operators.
Annual wages in all sectors of the alternative energy industry are significantly
higher than U.S. average wages. Though many high-tech industries almost
exclusively require highly educated workers with masters or doctoral degrees,
the alternative energy industry requires a healthy mix of occupations.
Top occupations in the alternative energy industry include many jobs which
require associate’s degrees, long-term on-the-job training, or trade
certifications, including electrical grid repairers, power plant operators
and power dispatchers, chemical technicians, mechanical engineering technicians,
and environmental science technicians, all of which pay higher than U.S.
average wages.
TARGET
MARKETS
Unlike
other high-tech industries, alternative energy is a realistic target industry
for job creation across the country. With a wide variety of traditional
manufacturing skills as well as ongoing research into alternative energy
technologies, communities can choose to build clusters around different
segments of the alternative energy industry. Communities around the U.S.
compete for alternative energy investment with traditional university-centered
research areas, including San Jose (Stanford University), Ann Arbor (University
of Michigan), Boulder (University of Colorado), Trenton (Princeton University),
and Albany (SUNY-Albany). In addition, communities must compete for alternative
energy jobs with traditional high-tech metropolitan areas like San Jose,
Colorado Springs, and Washington DC, along with metropolitan areas traditionally
associated with manufacturing, like Dothan, AL. The wide variety of entrance
points to the alternative energy industry makes this market easier to
penetrate if a community can market its strengths in manufacturing, research,
or construction and operation to create not only cleaner energy but high-paying
jobs.
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